i once had a fashion blog
Heels on Avenue des Champs-Élysées in Paris.
She was a stunning, fashionable French girl with a sweet accent and friendly persona.
While it was short lived, it was worthwhile in that I learnt many lessons from writing that blog…
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Setting a daily publishing expectation was stressful and the obligation was not how I wanted blogging to feel.
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How few clothes I buy and therefore how little original content I could create. Acquiring new clothes just to blog wouldn’t sit well with my desire for less material items in our home.
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It exposed me to companies trying to tell bloggers how and what to blog.
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I buy about two fashion magazines a year which is not conducive to staying “in the loop”!
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It limited my writing and images to one topic and didn’t allow me to explore other interests.
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Most of all, I didn’t like how it made fashion the centre of my mind and created a heightened anxiety about keeping up with all the trends.
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I realised that there is a clear point where my eyes glaze over with disinterest.
The full immersion and overexposure actually gave my minimalist desires a kick into overdrive to begin defining my personal style. It also made me realise that I wanted to blog on my own terms in a way that stays true to me and makes me happy. This is that space.
Interestingly, the two gorgeous friends I made from that blog have also taken different routes with their own blogs. Have any of you authored other blogs in the past? Did they teach you something about yourself or blog world? Has your current blog evolved into something completely different from what you first envisaged?

I love that you articulated the anxiety that blogging can create, because I have experienced that too (though not in relation to fashion blogging!). Your lessons learnt are truly helpful ones – to stay grounded and true to yourself and your interests x
This is a really interesting blog post and does make me question so many things about my own blog. I’ve only ever authored the one blog but it has taught me so much about myself and my likes and dislikes. The blog has certainly morphed into something I didn’t expect and since I like so many things – fashion, food, interior design, celebrity gossip (I know tacky!) – sometimes I really don’t know what direction to take it in and feel that I jump all over the shop. I also think that what I like in a blog has also changed over the past few years. Now I look for more personal blogs where you are given a small look into someone’s life rather than purely fashion or lifestyle blogs (which are great for outfit inspiration but can easily bore).
P xo
What an interesting post! I really enjoyed reading your ‘lessons learnt’ from your other blog experience.
I actually had a fashion blog for a while too, though I’m now struggling to remember what it was called (it was many years ago) … something about a clothes horse, oh I don’t know.
Anyway, I quickly came to the realisation that ‘fashion’ felt too restrictive, and it didn’t have enough to hold my interest. I prefer things to be loosey goosey and no pressure with my blogging.
Which is why now, I cook…
This is the first real ‘blog’ I’ve written. When I was younger I had a LiveJournal, but that was all about posting MySpace-style photos of myself and about talking about my day much like I would send a quick email to friends.
I still read back on it from time to time, it’s both funny and embarrassing!
I think it shows in your writing style when you write about something you love
x Jasmine